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商品編號： 9-580-104 出版日期： 1980/01/01 作者姓名： Shapiro, Benson P.;Sherman, Jeffrey J. 商品類別： Marketing 商品規格： 15p 再版日期： 1985/08/16 地域： United States 產業： Construction and engineering 個案年度： 1980 - 1980
商品敘述：
Cumberland Metal Industries has developed a new product to help contractors drive piles faster. They are trying to decide how to price it. Provides substantial information on the industry, competition, etc. Students must decide what factors are relevant in making an industrial pricing decision. Decisions must also be made about promotion and distribution channels. Software for this case is available (9-589-528).
涵蓋領域：
Industry analysis;Marketing channels;Competitive forces;Target markets;Product management;Product launches;Pricing strategy;Competitive strategy;Operations strategy
相關資料：
Case Teaching Note, (5-585-115), 12p, by Robert J. Dolan;Higher Education Other, (9-589-528), 0p, by Patrick J. Kaufmann;Spreadsheet Supplement, (XLS228), 0p, by Jeffrey J. Sherman
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